Elements of a Statement of Work Essay Example | Topics and Well Written Essays - 750 words

Elements of a Statement of Work - Essay Example Most of the resources recommend that a good SOW document should tell clients a story starting with â€Å"why†, then â€Å"how† and â€Å"what† and finally â€Å"when† and â€Å"how much† in a logical order to make a follow up an easy task. A statement of works comprises of various elements with some formats omitting some particularly the ones that do not have much importance. This paper will discuss the most critical components of a statement of works and explain what Breakdown Structure (WBS) accomplishes. Under this section, vendors are required to define the â€Å"why† by stating the marketing or the objective of the business with respect to the project, as well as state a high-level overview of the resolution. This ensures that the vendor has clarity as to why he or she is undertaking the work (project) and hence can now start weaving the story. Under this section of SOW, a vendor is required to define the â€Å"what† and â€Å"how† of the weaved story in attempt to fully define the work being performed and outline a concise process that explains how the work will be done. It involves the following tasks that must be written in a chronological order Any assumption relating to the tasks that has been made while preparing SOW must be included in this part since assumptions are inevitable in any SOW document. It is also highly advisable that preparers should start precisely the deliverables produced while clearly describing them with regard to size which can be approximated, but expressed using words like â€Å"up to† so that if the supplier produces less can still be fulfilling the contract (Lessard & Lessard, 2007). Tasks should never be listed under deliverables since deliverables are items handed off to clients for review and approval. Moreover, it is advisable to avoid giving clients options under this section since all decisions ought to be made by this stage. Schedule section defines the

Tourism Marketing and tourism and tourism business strategy Essay

Tourism Marketing and tourism and tourism business strategy - Essay Example stination depends largely on the destination marketing organizations and the success of a destination marketing organization mainly depends on different communication channels used by the organization to attract a large number of customers. A multi channel marketing strategy is very important for these destination marketing organizations to reach the potential buyers at different times and in different ways, and that the most successful marketing programs contained an appropriate mix of marketing channels for the targeted audience Multichannel integration is posited as one of the key cross functional processes in CRM strategy development. The nature of industry channel structure, channel participants, channel options, and alternative channel strategies all are very essential and have to be kept in mind. The customer experience is explored both within and across the channels. In less than a decade, customer relationship management (CRM) has escalated into a topic of major importance that is built especially on the principles of relationship marketing CRM is a management approach that seeks to create, develop, and enhance relationships with carefully targeted customers to maximise customer value, corporate profitability,and thus, shareholder value relationships within a multichannel environment . For Destination Marketing Organizations. CRM is important because it provides enhanced opportunities by using data to understand customers and to implement improved relationship marketing strategies. These Destination Marketing Organizations have to attract a number of tourists by promoting an area, city or a country so they need to build strong relations with their potential customers Therefore the multichannel strategy for Destination Marketing Organizations plays a pivotal role in CRM as it takes the outputs of the business strategy and value-creation processes and translates them into value adding interactions with the tourists. It involves making decisions about